HAL MarketplaceHAL Marketplace
Admin sign in →
Pre-Launch · Invite Only

Private Lending &
Wholesale Marketplace

Hard Asset Lending Marketplace connects wholesalers, investors, and private lenders in one secure platform - with everything from Stripe-powered Verification, Land ID interactive maps, and built-in deal analysis, to user reviews, members-only verified deal listings, progress-trackers, and more.

We're opening accounts in waves. Drop your email and you'll be the first to know when your role goes live.

Preview of Founder - Tough Markets

Founder introduction

Founder - Tough Markets

Join the Founders Waitlist

0/500

Powered by MailChimp · Unsubscribe anytime · We never share your email

Three roles, one private dealroom

When the platform opens, you'll pick the role that matches how you operate. Here's what each gets out of HAL Marketplace.

Lenders

Originate hard-money loans on your terms — fully accredited borrowers only.

  • Browse loan requests from verified borrowers nationwide — not just your local market
  • Every request arrives as a complete package, with property details, numbers, and a Land ID map attached
  • Underwrite faster with AI Deal Analyzer scores and market comps on every request
  • Team up with wholesalers to attach your financing to their deals and get first look at new paper
Preview of Lender - Search for Deals

Lenders · Video 01

Lender - Search for Deals

Preview of Lender - Steady Pipeline

Lenders · Video 02

Lender - Steady Pipeline

Wholesalers

Move properties faster, with serious cash buyers only.

  • Post off-market and assignable contracts to a pool of verified, serious buyers
  • Attach hard-money financing from HAL lenders so more buyers can say yes
  • Reach investors nationwide instead of relying on one local buyers list
Preview of Wholesaler - Become an Investor

Wholesalers · Video 01

Wholesaler - Become an Investor

Preview of Wholesaler - Funding Attached

Wholesalers · Video 02

Wholesaler - Funding Attached

Investors

A curated marketplace of hard-asset deals you can actually close.

  • Browse off-market wholesale, fix-and-flip, and rental deals filtered by ROI and location
  • Find the deal and line up hard-money financing in the same place
  • AI Deal Analyzer scores any property against market comps in seconds
  • Bring your own deal — get private financing when the bank turns down your rehab
Preview of Investor - Wholesale Access

Investors · Video 01

Investor - Wholesale Access

Preview of Investor - Banks said No

Investors · Video 02

Investor - Banks said No

Agents

Give your agents a vetted investor and lender network to solve the deals banks won't touch.

  • Save deals that fall apart over financing by connecting buyers with private lenders
  • Access off market deals not listed in MLS or Zillow
  • Close the properties banks won't finance — non-warrantable, heavy rehab, and land deals
Preview of Agent - Agent with Solutions

Agents · Video 01

Agent - Agent with Solutions

Preview of Agent - Hard Money Exists

Agents · Video 02

Agent - Hard Money Exists

Loan Brokers

Stop juggling lenders on spreadsheets — match loan requests to funding sources instantly.

  • Submit borrower packages once and reach multiple vetted private lenders
  • Place "that one deal" — the non-conforming loans banks keep declining
  • HAL charges no points or fees, so your broker compensation stays intact
Preview of Loan Broker - That one deal

Loan Brokers · Video 01

Loan Broker - That one deal

Preview of Loan Broker - Many Lists

Loan Brokers · Video 02

Loan Broker - Many Lists

Built for how deals actually close

Every account ships with the tools that keep listings credible and deals moving. Tap a card for details and an example.

How deals actually move

Wholesale listings and loan requests follow two different paths to go live — here's each one at a glance.

Wholesale Marketplace

  1. List the property

    Wholesaler publishes a listing instantly with photos, price, ARV, and estimated profit.

  2. Lenders attach term sheets

    Verified lenders line up pre-approved financing on the listing; buyers contact a lender directly or share the public link.

  3. Land ID + Deal Analysis

    Every listing gets a custom Land ID interactive map and built-in AI deal analysis — parcel, zoning and comps side by side, so buyers see the full picture before they reach out.

  4. Close & confirm

    Seller marks Under Contract, then Closed and names the buyer; the buyer confirms and reviews the seller (Wholesaler score) and lender (Lender score).

Loan Request Approval

  1. Verified Members Only

    Every member is Stripe verified. Borrowers that own a property are ready to borrow.

  2. Lenders submit offers

    Lenders propose rates and terms; the borrower compares and accepts the best offer.

  3. Lender Approves

    The lender reviews the request and approves the terms; the borrower accepts the best approved offer.

  4. In-negotiation & closed

    Accepting an offer moves it to In-negotiation, then Closed off-platform; lender and borrower review each other (Investor / Lender scores).

Land ID Maps & AI Property Tours

Every listing gets a custom Land ID interactive map and built-in AI deal analysis — parcel, zoning and comps side by side, so buyers see the full picture before they reach out.